top of page
All Posts
Which Branding Personality Are You?
When it comes to building a business, branding is more than just a logo or a snazzy Canva template—it’s the foundation of how your...
Karen Rivera
Oct 22 min read
The Micro Agency Advantage
What is a Micro Agency? A micro agency is a small, specialized team that offers the creativity and expertise of a traditional marketing...
Karen Rivera
Sep 122 min read
What Does It Mean to Awaken Your Inner Icon?
Your Inner Icon isn’t about ego—it’s about essence. It’s the core of who you are, expressed with clarity and confidence. When you awaken it, you stop mimicking what others are doing and start showing up as the brand only you can be. Without feeling sales-ey.
Karen Rivera
Jul 102 min read
Three Ways to Duplicate Yourself with AI (and Why You’re Probably Doing It Backwards)
Let’s get one thing straight: you don’t need more tools. You need more you. And unless cloning becomes legal (and budget-friendly),...
Karen Rivera
Jun 23 min read
Being Iconic: How to Uncover the Genuis Within
Let's get something straight: iconic isn't something you're handed. It's something you unleash. Whether you're building a personal brand,...
Karen Rivera
Apr 282 min read
Breaking Free from 'Should' (Part 2): Embracing Motivation That Works
In Part 1 of "Stop Shoulding", we explored how The Hero, The Explorer, The Sage, and The Maverick break free from the weight of "should"...
Karen Rivera
Mar 312 min read
Unlocking Success: Celebrating Trailblazing Women And Every Day Heroes During Women's History Month
March is Women's History Month (well, EVERY month is Women's History Month, but you get the point). I have had a fantastic time to...
Karen Rivera
Mar 314 min read
Stop "Shoulding" All Over Yourself—Try This Instead
Viewing life through the lens of archetypes helps us understand why shoulding doesn’t work—each archetype has a distinct way of...
Karen Rivera
Feb 172 min read
Why "Sell" is a Four-Letter Word for Most People—And How to Overcome It
Fear #1: The Stereotype Trap – Nobody Wants to Be a Snake Oil Salesman The Problem: When most people hear the word “sales,” their minds...
Karen Rivera
Jan 312 min read
Business is Built on Relationships—Three Tips for Managing the One with Yourself
Building a business is like constructing a house. You need a solid foundation. Just like brick and mortar can hold a building together,...
Karen Rivera
Jan 162 min read
3 Powerful Phrases to Boost Confidence, Build Trust, and Drive Sales in 2025
In the fast-paced world of sales and marketing, your words hold immense power. The right phrases can instill confidence, attract trust,...
Karen Rivera
Jan 42 min read
What Does Marketing Have in Common With the Holidays? A Journey of Connection, Triumph...and Boldness
Marketing and the holidays share a heartbeat. Both are about crafting memorable moments, inspiring action, and leaving a lasting...
Karen Rivera
Dec 19, 20243 min read
3 Tips for Creating Connection with Clients Using Your Brand Archetype
Your brand archetype is like a compass, guiding how you on how to authentically connect with clients. Whether you’re the adventurous...
Karen Rivera
Dec 6, 20241 min read
Practical Action Items for Each Step in the Business Lifecycle (Hero's Journey, part 2 of 2)
In our last post, we talked about The Hero's Journey. It deserves a deeper dive along with some practical take aways that you can use on...
Karen Rivera
Nov 20, 20243 min read
From the Ordinary World to Magic Elixir: Building Business with Courage (part 1 of 2)
The Hero’s Journey is a classic narrative arc that underpins countless stories. Joseph Campbell, a renowned mythologist, developed the...
Karen Rivera
Nov 8, 20245 min read
bottom of page